Trinity Nguyen, VP of Marketing at UserGems, shares insights on the founding story of UserGems, the importance of customer centricity, the evolution of pricing strategies, her career journey from corporate audit to marketing, tips for success at big and small companies, and tips for building a social media presence.
Trinity Nguyen, the VP of Marketing at UserGems, shares the founding journey of UserGems, starting from its initial idea as a tool for identifying micro-influencers to pivoting towards leveraging job changes for B2B sales and marketing, a space with stronger market potential. Trinity highlights the value of tracking job changes for sales teams, explaining the theory behind targeting individuals familiar with your product from their past roles, and the practical benefits of such warm leads. Discussing her role at UserGems, Trinity emphasizes the importance of customer centricity, illustrating how the company's approach to pricing and customer interaction reflects their commitment to aligning closely with customer needs and interests. Additionally, Trinity recounts her personal journey from risk management to marketing leadership, offering insights into the diversity of marketing functions and the challenges of managing a multifaceted team. Finally, the conversation touches upon personal branding on social media, the benefits of starting your career in larger companies.
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Featuring:
Trinity Nguyen (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
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