The Peerbound Podcast

Thao Ngo (SVP of Marketing at Uptempo) on Building a Curious, High-Performing Marketing Team

Episode Summary

Thao Ngo, the SVP of Marketing at Uptempo, shares her leadership style, the culture she fosters on her team, the importance of taking an innovative approach to marketing, and her predictions for the future of marketing in the tech industry.

Episode Notes

In this episode, we hear from Thao Ngo, the SVP of Marketing at Uptempo, a marketing planning software company. Thao discusses her unique path to marketing (she actually went to school for it!) and subsequent career in B2B marketing. She highlights her demanding approach as a leader at Uptempo. She also talks about her strong background in communications, her hiring values, and her day-to-day operations as the Senior Vice President of Marketing. Thao also discusses how AI (the new) and direct mail (the old) are changing the marketing landscape and urges fellow marketers to be fearless, innovative and unique in order to stand out.

(1:01) Thao's Journey into Marketing
(3:15) Building a Curious Marketing Team
(4:05) Inside Uptempo: A Marketing Planning Software Company
(5:18) Leveraging Customer Voices in Marketing
(6:43) Adapting Marketing Strategies during COVID-19
(9:00) Thao’s Demanding Leadership Style
(13:46) Marketing Budgets
(16:07) How to Deliver Marketing that Stands Out
(18:19) Examples of Fearless Campaigns

Stay tuned through the end of the show (22:31) to learn about:

Thao’s night owl tendencies.
Who Thao thinks we should interview next.

Featuring:

Thao Ngo (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter)

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