Sara Steffen, Senior Director of Customer Marketing at Databricks, discusses her passion for customer stories, relationship building, and the importance of aligning content with company priorities. Additionally, she provides insights on managing stakeholders, regional nuances, and the changing landscape of customer marketing, offering predictions for the future of the field.
Sara Steffen, Senior Director of Customer Marketing at Databricks, shares her journey from roles at Cisco and Nutanix to her current position at Databricks, emphasizing the value of storytelling, relationship building, and strategic customer engagement. She reveals her approach to balancing business needs with fostering genuine connections with customers, including being mindful of the frequency and nature of requests made to customers. Sara also touches on the importance of aligning marketing efforts with organizational goals, the evolving preferences for content consumption, and strategies for global and regional marketing. Highlighting her human-centric approach to management and leadership, Sara discusses her personal hobbies, the importance of advocating for oneself and teammates, and provides insights for those aspiring to leadership roles in marketing.
Stay tuned through the end of the show (24:48) to learn:
Featuring:
Sara Steffen (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
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