Paola Johnson, the Director of Community and Customer Advocacy at ThoughtSpot, shares her journey from sales to marketing and creating online communities. She discusses the importance of building connections, sharing knowledge, motivating customers, and embracing vulnerability to drive success in the tech industry.
Paola Johnson, the Director of Community and Customer Advocacy at ThoughtSpot, shares her journey from a sales background to her current role leading community and advocacy. Paola discusses the benefits of social selling, the importance of customer engagement through community programs, her approach to matching motivations and rewards, and her personal experience as a Latina in the tech industry. She provides insights into the significance of community management, the challenges and successes associated with building an online community, and the nuances of customer advocacy. Paola emphasizes the role of authenticity, hard work, and networking in career advancement, along with her philosophy towards overcoming fear and imposter syndrome. The conversation also touches upon the role of employee resource communities in fostering a sense of belonging and promoting cultural awareness within companies.
Stay tuned through the end of the show (27:11) to learn:
Featuring:
Paola Johnson (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
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