The Peerbound Podcast

Mary Green, Founder of CMAWeekly, on Building an Engaged Customer Marketing Community

Episode Summary

Mary Green, founder of CMAWeekly, shares how she built a 1,500-member customer marketing community where customer marketers share unfiltered feedback. She discusses what's changing in customer marketing roles, why job seekers need to get on the front foot in interviews, and how the space is evolving as companies invest earlier in the function. Get an insider's perspective on how to choose a vendor, why proving ROI matters more than ever, and what really matters to customer marketers navigating today's market.

Episode Notes

Episode Description

Mary Green didn't realize she'd been doing customer marketing for years until she saw a job posting that finally named what she'd been building all along. Now, as the founder of CMA Weekly and Director of Community Platforms at Infor, she's created a 1,500-member community that's become an indispensable resource for customer marketers navigating an evolving profession.

In this episode, Mary pulls back the curtain on building authentic professional communities, the changing landscape of customer marketing roles, and why working without community in 2025 is like working without AI. You're simply leaving opportunities on the table.

What You'll Learn

• The origin story of CMA Weekly and how it grew to 1,500+ active members
• What the "no vendors" channel is and how it became essential for honest, confidential vendor feedback
• How customer marketing roles are expanding and what the current job market looks like
• Why professional community isn't optional anymore and how it saves months of learning time
• Strategies for fostering authentic engagement and maintaining community trust

Chapters

• 00:00 Introduction and Guest Welcome
• 01:37 Mary Green's Journey into Customer Advocacy
• 03:50 Building and Growing CMA Weekly
• 05:21 Community Engagement and Support
• 11:38 The No Vendors Channel
• 16:23 Vendor Competition and Community Dynamics
• 24:55 The Evolving Role of Customer Marketing
• 31:01 Job Market Insights and Advice
• 39:49 Future Plans for CMA Weekly
• 41:10 Conclusion and Final Thoughts

Guest Bio

Mary Green is the founder of CMA Weekly, an authentic community of over 1,500 customer marketing professionals, and serves as Director of Community Platforms at Infor. With years of experience building customer advocacy programs before the role officially existed, Mary has become a leading voice in the customer marketing space, creating resources and connections that help professionals navigate this evolving field.

Key Takeaway

In today's fast-paced marketing landscape, having access to a trusted professional community isn't a nice-to-have. It's essential infrastructure. Whether you're troubleshooting vendor relationships, understanding market rates, or simply learning from others' experiences, community accelerates your growth and saves you from costly mistakes.

Connect with Mary Green: https://www.linkedin.com/in/marygreencny/

Resources Mentioned:

• CMA Weekly Community: https://cmaweekly.com/