Mark Boothe, the Chief Marketing Officer of Domo, discusses the company's transformation of its customer community, the importance of customer-centric marketing, Boothe's career journey from Adobe to Domo, insights on big companies vs. startups, advice for aspiring CMOs, and thoughts on the future of B2B marketing.
In this episode of the Peerbound Podcast: Chief Edition, we welcome Mark Boothe, the Chief Marketing Officer at Domo, to discuss the transformative efforts and strategies behind their award-winning community engagement program, Domo Central. Mark shares insights from his extensive career in marketing at companies like Adobe and Domo, emphasizing the power of customer voice in driving business success. He discusses the challenges and successes in revamping Domo Central, which led to winning Forrester's Customer Engagement Program of the Year award. Mark's approach to leadership, the importance of customer-centricity, and the evolving role of AI in B2B marketing are also explored. The episode concludes with Mark's peer nominations for future guests, highlighting individuals with impactful contributions in the marketing field.
Stay tuned through the end of the show (18:21) to hear who Mark thinks we should interview next.
Featuring:
Mark Boothe (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
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