Leslie shares her journey in customer advocacy, lessons learned in leadership, and insights on building successful advocacy programs, including community management.
In this episode, Leslie Patterson, the VP of Customer Advocacy and Engagement at BMC Software, shares insights from her more than two decades of experience in the software industry. Leslie shares her journey into customer advocacy starting from her days in advertising to her tenure at Computer Associates. She discusses her successful career in building and reinventing advocacy programs for prominent enterprises like Oracle and Genesys, highlighting how she leverages the transformative power of the customer's voice. Leslie also explores strategies to develop trust within teams, deliver high impact results, and navigate transitions into new business environments. From rethinking sales alignment and leveraging engagement directors to optimize customer engagement to the importance of using metrics to back up new initiatives, Leslie shares rich insights and pragmatic advice for advocacy teams of various sizes. She also shares her thoughts on tackling challenges and opportunities in customer advocacy, particularly in creating engaging communities and well-structured programs, and the role of senior leadership in successful customer advocacy efforts.
Stay tuned through the end of the show (33:42) to learn:
Featuring:
Leslie Paterson (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
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