Katie and Sunny discuss the evolution of customer marketing and advocacy programs and buyer behavior over the past decade, the importance of building personal relationships with customers, and the challenges of managing diverse customer personas. This episode provides valuable insights for marketers looking to enhance their customer marketing strategies and establish meaningful connections with their customer base.
In this episode, Katie shares insights about her dynamic approach to customer marketing, noting her focus on adopting programs that closely align with what customers want and need. At Iterable, she oversees different teams, including Brand, Community, Partner, and Corporate Event Marketing, all which leverage and benefit from using the voice of the customer. Katie discusses the importance of building personal relationships and understanding what motivates each individual on her team. She also speaks about the organization of Iterable's in-person and virtual conferences and roadshows, while emphasizing the importance of continuous iteration and improvement. The conversation also includes Katie's experiences and lessons from her time at Marketo and her perspectives on working in the marketing technology (MarTech) sector.
In this episode, Katie and Sunny dive into:
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Featuring:
Katie Pope (LinkedIn)
Sunny Manivannan (LinkedIn, Twitter)
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