Jennifer Thompson shares how she built customer marketing from scratch five times, revealing why the best customer marketers obsess over the entire customer journey, not just case studies, and how she got the Seattle Seahawks to approve a customer story in record time using a smarter approach to gathering proof points.
In this episode, Sunny sits down with Jennifer Thompson, Senior Customer Marketing Manager at Amperity, to discuss the evolution of customer marketing, building advocacy programs, and why your happiest customers deserve more attention than they're getting.
Jennifer shares her journey from account management to pioneering customer marketing roles, including how she helped the Seattle Seahawks tell their fan engagement story in record time. We dive deep into what makes great customer marketers, how to prove your value internally, and why customer marketing is about so much more than just case studies.
Whether you're new to customer marketing or a seasoned pro, Jen's insights on the customer journey flywheel, working with AI tools, and creating advocates at every touchpoint will inspire you to think differently about your role.
Chapters
00:00 Introduction and Guest Welcome
00:35 Jen's Career Beginnings
01:33 Transition to Customer Marketing
07:08 Impact of AI in Marketing
11:11 Customer Success Stories
19:43 Characteristics of a Successful Customer Marketer
22:51 Building Internal Support
23:40 Creating Advocates and Proving Value
28:48 Examples of Great Marketing
33:30 Favorite Apps, Technologies, and Recommendations
Resources & Links Mentioned
People:
Jennifer Thompson - https://www.linkedin.com/in/jennifer-t-/
Sunny Manivannan - https://www.linkedin.com/in/sunnymanivannan/
Case Studies:
Seattle Seahawks Case Study - https://amperity.com/customers/seattle-seahawks
Extra:
Witches of Moonshyne Manor - https://www.goodreads.com/book/show/60421214-the-witches-of-moonshyne-manor