Harriet Johnston, Vice President of Marketing at Ashby, discusses her approach to marketing and building efficient teams. Harriet delves into her journey at Ashby, the company's unique position in the recruiting software market, and her strategies for creating a cohesive marketing message. She emphasizes the importance of understanding customer needs, maintaining consistent product messaging, and hiring talent at the right time.
In today’s episode of The Peerbound Podcast, we sit down with Harriet Johnston, the Vice President of Marketing at Ashby to explore key strategies for refining recruitment processes and how to build a marketing team from scratch. Tuning in you’ll hear Harriet’s expert insights on attracting the best talent, enhancing the candidate experience, and why recruiting presents a rich brand-building opportunity. Discover key aspects you need to consider during the recruitment process, like prioritizing differentiated and compelling job descriptions, and why you should always treat candidates as potential customers. Harriet also elaborates on Ashby's journey navigating a dynamic market landscape, and the challenges they had to overcome while maintaining a cohesive narrative amid rapid changes. Stay tuned to the end for Harriet’s advice on staying connected with the Voice of the Customer (VoC) and her top reading and listening recommendations!
Featuring:
Harriet Johnston:
LinkedIn - https://www.linkedin.com/in/hajohnston/
Sunny Manivannan:
LinkedIn - https://www.linkedin.com/in/sunnymanivannan/
Twitter - https://x.com/sunnymanivannan
References:
Ashby - https://www.ashbyhq.com/
Exit Five: B2B Marketing with Dave Gerhardt - https://podcasts.apple.com/us/podcast/exit-five-b2b-marketing-with-dave-gerhardt/id1599954536
Storytelling with Data - https://www.amazon.com/Storytelling-Data-Visualization-Business-Professionals/dp/1119002257
Educated - https://www.amazon.com/Educated-Memoir-Tara-Westover/dp/0399590501
Why Fish Don't Exist - https://www.amazon.com/Why-Fish-Dont-Exist-Hidden/dp/1501160273
Creativity, Inc. - https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012
Follow us:
LinkedIn - https://www.linkedin.com/company/peerbound-inc
Tune in:
Apple Podcasts - https://podcasts.apple.com/us/podcast/the-peerbound-podcast/id1708825056
Spotify - https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GX