The Peerbound Podcast

Chandar Pattabhiram (former CMO at Marketo and Coupa) on CMO Strategy and Impact

Episode Summary

Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics of the C-suite. Chandar shares his experiences, philosophies, and valuable insights gained from his illustrious career in strategic marketing and management consulting. He discusses the importance of empathy, outcome-driven approaches, and the power of authenticity. Throughout the conversation, Chandar highlights the value of customer journey and the concept of “peer-bound” in B2B marketing.

Episode Notes

In this episode of The Peerbound Podcast: Chief, Chandar and Sunny delve into topics such as leadership, marketing strategies, team building, and the dynamics of the C-suite. Chandar shares his experiences, philosophies, and valuable insights gained from his illustrious career in strategic marketing and management consulting. He discusses the importance of empathy, outcome-driven approaches, and the power of authenticity. Throughout the conversation, Chandar highlights the value of customer journey and the concept of “peer-bound” in B2B marketing.

(01:37) Deep Dive into the Three Roles of a CMO
(05:27) Building the Triangle of Trust between the CMO, CEO, and CRO
(09:18) The Relationship Between CMO and CFO
(11:30) The CMO's Role as a Marketer
(13:43) The Concept of 'Peer-Bound'
(18:11) How Peerbound Fits with Outbound and Inbound
(20:47) Advice for Leaders Stepping into New Environments
(24:14) Approaching The First 30 Days with Intention
(26:28) Hiring and Building Exceptional Teams

Stay tuned through the end of the show (29:08) to learn:

Chandar’s favorite football team.
Why Chandar is team pizza.
Who Chandar thinks we should interview next.

There are a few articles mentioned in the show:

Featuring:

Chandar Pattabhiram (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter)

Tune in:

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