The Peerbound Podcast

Caroline Solis Wright (VP, Marketing at 360Learning) on the Importance of Customer Feedback and Understanding your Audience

Episode Summary

Caroline Solis Wright, VP of Marketing at 360Learning, discusses her career journey from politics to marketing, her experiences at MakerBot, and her current role at 360Learning. She shares insights into marketing strategies, customer feedback, and leadership lessons.

Episode Notes

In this episode, Caroline Solis Wright, the VP of Marketing at 360Learning, discusses her career trajectory from an initial interest in politics to a fulfilling career in marketing. Navigation through a dynamic tech landscape, specifically the 3D printing boom at MakerBot, has helped her hone her skills and focus on operational efficiency and excellence as a team leader. Caroline emphasizes the importance of incorporating customer feedback and the significance of understanding the customer-product connection. She also outlines her leadership values - supporting and upskilling her team, understanding with compassion, and encouraging communication and feedback.

(00:48) Caroline's Journey into Marketing
(03:22) Challenges and Lessons from the 3D Printing Boom
(04:35) Post-MakerBot Reflections and Career Decisions
(06:23) Current Role at 360Learning
(07:38) Marketing Strategies and Challenges at 360Learning
(10:34) Importance of Customer Feedback
(17:00) Leadership Lessons and Hiring Priorities
(19:39) Upskilling and Corporate Learning

Stay tuned through the end of the show (22:04) to learn:

Caroline’s reality-based vs. aspirational answer to the question “cats or dogs”.
Who Caroline thinks we should interview next.

Featuring:

Caroline Solis Wright (LinkedIn)

Sunny Manivannan (LinkedIn, Twitter)

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