Ari Hoffman, a customer marketing and advocacy expert, discusses the power of customer storytelling, particularly in a noise-filled digital era. He emphasizes the importance of aligning stories with real human experiences and measurable business impacts, providing detailed strategies for integrating storytelling into company culture to benefit both internal teams and customers.
How do you harness the power of storytelling to resonate with buyers in a world overwhelmed by data and noise? In this episode of The Peerbound podcast, host Sunny Manivannan is joined by Ari Hoffman, a customer marketing advocacy expert with a rich background in companies like Coveo, Influitive, and Amplitude. The discussion centers on the art of customer storytelling in the B2B space, particularly the importance of weaving qualitative human elements with critical business metrics. Ari emphasizes the role of the 'hero's journey' in crafting compelling narratives, the necessity of making stories relevant and impactful, and the significance of internal recognition in fostering a storytelling-centric culture. The episode also highlights the strategies to empower sales teams with effective stories and how customer marketers can demonstrate their value within their organizations.
Takeaways:
Featuring:
Ari Hoffman:
LinkedIn — https://www.linkedin.com/in/arijhoffman/
Sunny Manivannan:
LinkedIn — https://www.linkedin.com/in/sunnymanivannan/
X — https://x.com/sunnymanivannan
Follow us:
LinkedIn – https://www.linkedin.com/company/peerbound-inc
Tune in:
Apple Podcasts – https://podcasts.apple.com/us/podcast/the-peerbound-podcast/id1708825056
Spotify – https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GX